This project marks my first creative collaboration with the Women Ambassadors Forum—an opportunity that challenged me to design a visual identity powerful enough to represent a global community of women leaders, innovators, and changemakers.
For the 2019 Innovation Forum, I developed a complete creative system that unified bold typography, empowering color palettes, and expressive human-centered visuals. The core concept, “Her Time Is Now,” became the rallying message for the event—capturing the urgency, strength, and momentum of women rising to claim their space in innovation, leadership, and entrepreneurship.
Through a combination of dynamic layouts, energetic compositions, and a cohesive visual language, the campaign extended across digital and print assets: event posters, speaker announcements, social media campaigns, promotional materials, and branded experiences. Each piece was crafted to feel vibrant, celebratory, and purpose-driven—amplifying the voices of the women on stage and inspiring those in the audience.
This project set the tone for future collaborations with WAF and opened the door to designing full campaigns for subsequent forums around the world. It remains one of my most meaningful projects—not only for its visual impact, but for the mission it supported: empowering women to lead, innovate, and transform their communities.
