This project marked the creation of a fresh visual identity for Morgan Stanley’s women-centered financial education series, including “Wealth • Women • Wisdom” and “Divorce: Planning for a New Beginning.” As Art Director, I developed a visual system that balanced corporate credibility with a vibrant sense of empowerment—one aligned with the mission of supporting women through moments of financial transition and personal reinvention.
The brand concept centered on colorful kinetic lines that symbolized momentum, resilience, and the non-linear journeys many women navigate in life and finance. This motif became the anchor for all event assets, from keynote speaker announcements to social media campaigns and streaming graphics. Each piece was designed to feel modern, accessible, and emotionally supportive while remaining aligned with Morgan Stanley’s established professionalism.
The result was a cohesive visual identity that elevated each speaker, highlighted the human stories behind the content, and positioned Morgan Stanley as a forward-thinking partner for women seeking clarity and confidence in their financial future.
