For the 2022 edition of the Women Ambassadors Forum (WAF), I led the art direction and visual communication design for the campaign “Beyond Our Differences.” The challenge was to create a cohesive narrative that visually celebrated diversity, empowerment, and global leadership — key values at the heart of WAF.
Through a modern color palette, inclusive photography, and a clean editorial layout, the design aimed to reflect both strength and empathy, connecting over 50,000 women across more than 130 countries. Each composition balanced emotion and clarity, ensuring that complex data and global impact were communicated in a visually human, inspiring way.
The final design system unified the forum’s messaging across print, digital, and presentation formats, strengthening WAF’s identity as a platform that amplifies the voices of women leaders shaping the future.
