Addition HR is a Mexican consultancy specializing in Human Resources with a strong focus on diversity and inclusion. Although the company already had an established logo, my role was to give the brand a modern refresh—developing a professional, cohesive visual identity that resonates with corporate audiences while staying true to their inclusive values.
The rebrand included defining a strategic color palette, curating imagery that communicates openness and diversity, and establishing a design language that positions Addition HR as a trustworthy, industry-ready partner. With this foundation, I designed a sales brochure, developed a responsive and visually engaging website, and created print ads for industry magazines.
The result is a brand presence that is both approachable and authoritative, allowing Addition HR to stand out in the competitive HR consulting market and confidently present its services to potential clients and partners.
