#SomosMagia is a celebration of the people who make brands come alive. Working with the creative collective El Sombrero Mágico, we set out to remind audiences that the real magic isn’t found in logos or taglines, it’s in the genuine connections and unforgettable moments that people share.
Our team wanted to capture that spark when real experiences intersect with the digital world. We staged a vibrant shoot with friends immersed in bursts of coloured powder, laughter and movement. Social‑media icons, hashtags and reaction emojis float through the scenes to show how digital platforms amplify these moments. The phrase “Haz de cada instante un momento mágico” (“Make every instant a magical moment”) became the heart of the campaign, inviting viewers to see themselves in the images.
#SomosMagia resonated with our audience because it felt real. By celebrating the people behind the brand and inviting them to be part of the story, the campaign generated strong engagement and positioned the agency as a leader in people‑centred creativity. It’s a reminder that when brands empower us to share our own magic, we create experiences that last far beyond a single moment.
