Hello! I’m a creative strategist, designer, and innovation consultant passionate about building what comes next. With over a decade of experience blending creativity, business strategy, and leadership, I thrive at the intersection of design, technology, and human-centered innovation.
Creative Strategy Lead
Innovathink, A Creative Company · Self-employed
Jan 2018 - Present · Querétaro, Mexico
- Led strategic transformation projects, aligning creative, brand, and operational systems across organizations. 
- Helped build and structure the creative team, transitioning workflows toward AI adoption as an enabling tool rather than a replacement. 
- Unified brand architecture for a national dairy company, consolidating 10+ brands into a scalable portfolio. 
- Developed frameworks for communication systems and execution workflows across teams and campaigns. 
- Implemented AI-powered workflows, accelerating ideation and production by 30–40%. ​​​​​​​
Creative Director
NOTA Inclusion · Full-time (remote)
Apr 2021 - May 2025 - Tampa, FL, USA
- Led a multidisciplinary team (10+ creatives) delivering innovation, storytelling, and experience design for clients including UBISOFT, L’Oréal, Western Union, and AB InBev. 
- Designed and implemented scalable creative workflows, reducing production time by 25–30% through process optimization and AI-assisted tools. 
- Developed an internal learning and content platform adopted by 30+ organizations, standardizing knowledge and delivery processes. 
- Directed multimedia content systems (3D/video) for internal communications and brand initiatives, improving alignment across teams.
Sr. Graphic Designer
IW Innovation Workshop · Full-time
Aug 2022 - Aug 2023 - Querétaro, México
Led the visual development of high-tier (A+) client accounts, translating communication strategies into high-impact visual solutions. Worked directly with the Creative Director and account leads to craft brand strategies that delivered tangible value and competitive advantage, ensuring every piece met both aesthetic and business objectives.
Graphic Designer
IW Innovation Workshop · Full-time
Aug 2018 - Aug 2019 - Querétaro, México
Joined the creative production team to design and execute communication plans across multiple client accounts in diverse sectors including agriculture, real estate, education, and finance. Collaborated closely with visual production and account planning teams to ensure timely, high-quality deliverables aligned with each brand’s strategy and communication goals.
Sr. Project Manager - E-learning Services
Outcom · Full-time
May 2020 - Dec 2021 - Querétaro, México
Served as Project Manager for the creative and production team, leveraging my design background to effectively translate client needs into actionable creative briefs. Maintained direct client communication while managing timelines, deliverables, and overall quality. Oversaw projects across industries including healthcare, industrial safety, food & beverage, and consumer goods, bringing structure, creative vision, and executional excellence to each initiative.
↑Back to Top